Edison Research recently did one of its kind research in collaboration with PodcastOne, which showcased podcast marketing as one of the emerging marketing techniques that can be as effective as other modern conventional marketing methods. In the research study conducted by Edison Research, which is one of the premier technology research firms, five major consumer brands from different sectors participated.
All the companies that participated in the research study witness considerable growth regarding branding, marketing, customer outreach, and helping customers with brand recall. The results of the research study were announced by Norman Pattiz and Tom Webster, who are Executive Chairman of PodcastOne and Vice-President of Strategy at Edison Research respectively.
The study was conducted during the second half of the year 2016, and it showcased how podcast marketing as a new branding and commercialization technique, which new companies should include in their marketing strategy going forward.
According to Crunchbase, the results announced by the Norman Pattiz and Tom Webster included pre and post-campaign data that showed 60 percent rise in brand recall for the grocery company that participated, the increase in product awareness by 47 percent for the financial services product, 37 percent of an automobile product, and 24 percent for a gardening product. Learn more about Norman Pattiz: http://normanpattiz.com/author/npattiz/
The podcast marketing also proved instrumental in improving the market reputation of the companies and its product considerably. The research study showcased how podcast marketing helped in building a favorable opinion of a brand, which is one of the aims of any form of marketing.
As traditional marketing methods are wearing out and getting saturated, companies are trying out new and unique marketing mediums to reach out to their target audience. The study conducted by Edison Research clearly proved the impact and effectiveness of podcast marketing. Norman Pattiz, the owner of popular radio networks such as Westwood One and Podcast One, is one of the leading entrepreneurs in the radio and broadcasting industry of the United States.
Norman Pattiz is associated with the radio syndication industry for over four decades. He helped Westwood One become the most popular radio network that streamed entertainment, talk show, sports, and a variety of other programs. Norman Pattiz is also the founder of Courtside Entertainment Group, which deals in production and distribution of high-quality programming.
Norman Pattiz has always been a visionary, and realizing the hidden potential of podcasts; he launched PodcastOne in 2012. He has also served as one of the members of the Broadcasting Board of Governors of the United States of America during the term of Bill Clinton and George Bush Presidency.