Roberto Santiago Opens the Manaira Shopping Mall to Offer a One Stop Shopping Experience for Brazilians

Entrepreneurship involves the capacity and ability to develop a new business and operate it to the maximum potential. While most people would turn to entrepreneurship as a source of income and lifetime investment, the venture entails a lot of commitment coupled with various technicalities that may arise from the fluctuating market trends. Consequently, entrepreneurs need role models to emulate in the field. This is because, with a role model, it is easy to walk through the journey of entrepreneurship. A role model in business will always ensure that the set objectives are achieved. For young as well as seasoned entrepreneurs who hail from Brazil, Roberto Santiago is a perfect role model to emulate. The 58-year-old man has so much to show for the journey he has traveled in the world. One of his success stories is the Roberto Santiago Manaira Mall.


Roberto’s career can be described as a transitional journey from arts to business. His first passion as a competent young man was film production. He studied sound as well as image at the University of Complutense. He also went to the literary school of letters in Madrid. This was to hone his skills in writing and consequently in production. In 1999, he directed his first film. As a producer, his works had a significant impact on the young upcoming artists in the industry. Roberto’s passion vastly shifted to entrepreneurship where he built his first success story in Brazil. From working as waiter at a café, Roberto moved to writing catchy articles on his personal blog. The articles highlighted the life of entrepreneurs, the dreams and the validity of those ideas. After enough endurance as a waiter, Roberto invested in a company that used cartons to manufacture decorative items. In the cartonage company, he saved the revenue for upcoming projects that would now be termed as his leading success story in the industry of business. Read more articles on

Manaira Shopping Mall

In 1989, Roberto Santiago established the Manaira Shopping Mall after years of saving. This mall is located in Paraiba, the center of Brazil. Roberto did not just want to build a typical shopping mall. He is a visionary entrepreneur who crafted his art by studying the lifestyles of Brazilians before implementing his business strategy. He understood the need for creating a one-stop shopping mall for all household items. From banking, dinner, movies to health and beauty spars, the Manaira Shopping Mall has all a high-end family in Brazil requires at home. With its location in Joao Pessoa, most people can access the mall in a few minutes. As the largest mall in Brazil, the mall has entertainment domes, food parlors as well as high-end movie rooms featuring 3D cinemas. The Manaira Shopping Mall is committed to building work rapport through strengthening the relationships between clients and the employees. Through its accessibility and the variety of products and services it offers, this mall is the number one hang our place for most Brazilians in the suburbs. Not only does it offer a variety of services but also, the services are of high quality. Visit his profile page on Facebook.

Lori Senecal’s Success as CP+B’s CEO

Lori Senecal is quickly approaching to stepping down from her position as the Global CEO of CP+B company, at the end of this year. CP+B are a global agency who provides flexibility and quickness for an entrepreneurial start up. Lori worked hard and diligently as a Global CEO since March 2015, where she achieved helping the company to becoming something new. Prior to her CEO position at CP+B, Senecal serviced as the president and CEO of the MCD Partners Network Company, which she continuously supported as she was CEO of CP+B. With much appreciation and recognition to Lori’s leadership, she aided the agency to becoming smarter and more effective with her qualified skills. CP+B’s success has been tremendous under Lori’s global leadership who landed American Airlines in October 2015, which was actually under TM Advertising, who has worked with American Airlines for 25 years. Now that CP+B’s structure has formed successfully, Lori along with Porter is carefully taking the time by making precise and well thought out decisions about the growth of CP+B and its leadership with the next generation group that they are developing. Lori and Porter are preparing and hoping for a well smooth changeover as she plans to retire by the end of this year. More details can be found on Inspirery.

Senecal’s motto, “A great idea is only great if it actually happens. So, for me, it’s really important to be as focused on execution as I am on vision to ensure our plans are tangibly realized,” is a saying that she has stuck through intensely. She has successful accomplished extreme goals as she served as a president, CEO, Chairman and Chief in various fields. Not only did Lori Senecal served as a President and CEO of MCD Partners from September 2014 to March 2015, and is currently Global CEO at CP+B since March 2015, she has also served as the Co-Founder at Tag Ideation from February 2003- July 2007, Global Chief Innovation Officer McCann Worldgroup from February 2006 to July 2007, and President at McCaan NY, McCann Erickson in July 2007 to September 2009. Following that, Senecal became President and CEO at Kirshenbaum Bond Senecal and Partners in September 2009 to March 2012, then Chairman and CEO during March 2012 to September 2014, and Global Executive Chairman during September 2014 to March 2015.

According to Adage, with Senecal specializing in Marketing and Advertising, her skills are also outstanding in creative direction, new business development, and entrepreneurship. Her success in online, mobile, social media and relationship marketing has also been superb. Prior to Senecal’s full success, she obtained her Bachelor degree of Commerce as she studied Marketing and Finannce at McGill University. Lori currently resides in New York City where she is compensated very well for her labor. Senecal’s movement led from her coaching gymnastic days where she learned her true passion of advertising and marketing. Visit Fast Company for details.