Shopping mall industry across the world is considered as a highly risky business option for entrepreneurs. It is due to many factors, including changing tastes of the customers, new players into the industry, substantial initial investment needs, lack of comprehensive strategies, and more. Most of the shopping malls experience significant footfall in the initial years considering they are regarded as most modern in the industry. But, when new malls come into the picture, people are tempted to grab the new ones considering the added choices of entertainment and shopping. This is where the shopping mall, Manaira Shopping, established by Roberto Santiago stands apart from the usual trend.
Roberto Santiago and his shopping mall in the capital of Paraíba state, Brazil, is a prototype for everyone who wanted to move to shopping mall industry, especially in Brazil. The shopping mall was opened to the public in the year 1989, and it receives increased footfalls year after year. As per the data of 2015, the shopping mall received almost 20 million customers which shows more than 50,000 people on an average per day visit the shopping mall. What made Manaira Shopping highly successful in a city like João Pessoa that has a population less than one million? It is none other than the strategies and forward thinking of Roberto Santiago.
He understood the failing factors that could damage the continued business at the early stage. Santiago ensured that the shopping mall is going through numerous expansions, both minor and major, often to address the growing demands. He brought international brands into the shopping mall and gave his customers diverse choice to their shopping needs. Similarly, Santiago worked with his team and brought more fun and entertainment choices to reflect the requirements of changing customer preferences. Additionally, he also ensured that all the required services and other forms of community needs are provided under the roof of Manaira Shopping. All these factors together contributed to the success of the shopping mall owned by Roberto Santiago. Interestingly, he also puts greater bets on technology and ensures that the mall provides a wholesome experience for both families and individuals.
The shopping mall offers a unique environment with state of the art cinema halls that are advanced with most-modern projectors, VIP rooms, Stadium System, and more. The shopping mall also provides Game Station with nearly 200 different sorts of games, a children’s park and a play area called Pirlimpimpim, a Bowling area for the bowling fans, Strike Bar, and Gold Strike. The shopping mall also has an extremely large event hall named Domus Hall. It is designed at the roof of the shopping mall, and that has a capacity of 4,000 seats and 10,000 standing population. The fully air-conditioned hall is spread over two floors, and it is the hottest destination for college events, art festivals, and more in the city.