Lori Senecal’s Success as CP+B’s CEO

Lori Senecal is quickly approaching to stepping down from her position as the Global CEO of CP+B company, at the end of this year. CP+B are a global agency who provides flexibility and quickness for an entrepreneurial start up. Lori worked hard and diligently as a Global CEO since March 2015, where she achieved helping the company to becoming something new. Prior to her CEO position at CP+B, Senecal serviced as the president and CEO of the MCD Partners Network Company, which she continuously supported as she was CEO of CP+B. With much appreciation and recognition to Lori’s leadership, she aided the agency to becoming smarter and more effective with her qualified skills. CP+B’s success has been tremendous under Lori’s global leadership who landed American Airlines in October 2015, which was actually under TM Advertising, who has worked with American Airlines for 25 years. Now that CP+B’s structure has formed successfully, Lori along with Porter is carefully taking the time by making precise and well thought out decisions about the growth of CP+B and its leadership with the next generation group that they are developing. Lori and Porter are preparing and hoping for a well smooth changeover as she plans to retire by the end of this year. More details can be found on Inspirery.

Senecal’s motto, “A great idea is only great if it actually happens. So, for me, it’s really important to be as focused on execution as I am on vision to ensure our plans are tangibly realized,” is a saying that she has stuck through intensely. She has successful accomplished extreme goals as she served as a president, CEO, Chairman and Chief in various fields. Not only did Lori Senecal served as a President and CEO of MCD Partners from September 2014 to March 2015, and is currently Global CEO at CP+B since March 2015, she has also served as the Co-Founder at Tag Ideation from February 2003- July 2007, Global Chief Innovation Officer McCann Worldgroup from February 2006 to July 2007, and President at McCaan NY, McCann Erickson in July 2007 to September 2009. Following that, Senecal became President and CEO at Kirshenbaum Bond Senecal and Partners in September 2009 to March 2012, then Chairman and CEO during March 2012 to September 2014, and Global Executive Chairman during September 2014 to March 2015.

According to Adage, with Senecal specializing in Marketing and Advertising, her skills are also outstanding in creative direction, new business development, and entrepreneurship. Her success in online, mobile, social media and relationship marketing has also been superb. Prior to Senecal’s full success, she obtained her Bachelor degree of Commerce as she studied Marketing and Finannce at McGill University. Lori currently resides in New York City where she is compensated very well for her labor. Senecal’s movement led from her coaching gymnastic days where she learned her true passion of advertising and marketing. Visit Fast Company for details.

 

Leave a Reply

Your email address will not be published. Required fields are marked *