Norman Pattiz – Highly Successful Entrepreneur in Radio and Broadcasting Industry of the United States

Edison Research recently did one of its kind research in collaboration with PodcastOne, which showcased podcast marketing as one of the emerging marketing techniques that can be as effective as other modern conventional marketing methods. In the research study conducted by Edison Research, which is one of the premier technology research firms, five major consumer brands from different sectors participated.

All the companies that participated in the research study witness considerable growth regarding branding, marketing, customer outreach, and helping customers with brand recall. The results of the research study were announced by Norman Pattiz and Tom Webster, who are Executive Chairman of PodcastOne and Vice-President of Strategy at Edison Research respectively.

The study was conducted during the second half of the year 2016, and it showcased how podcast marketing as a new branding and commercialization technique, which new companies should include in their marketing strategy going forward.

According to Crunchbase, the results announced by the Norman Pattiz and Tom Webster included pre and post-campaign data that showed 60 percent rise in brand recall for the grocery company that participated, the increase in product awareness by 47 percent for the financial services product, 37 percent of an automobile product, and 24 percent for a gardening product. Learn more about Norman Pattiz:

The podcast marketing also proved instrumental in improving the market reputation of the companies and its product considerably. The research study showcased how podcast marketing helped in building a favorable opinion of a brand, which is one of the aims of any form of marketing.

As traditional marketing methods are wearing out and getting saturated, companies are trying out new and unique marketing mediums to reach out to their target audience. The study conducted by Edison Research clearly proved the impact and effectiveness of podcast marketing. Norman Pattiz, the owner of popular radio networks such as Westwood One and Podcast One, is one of the leading entrepreneurs in the radio and broadcasting industry of the United States.

Norman Pattiz is associated with the radio syndication industry for over four decades. He helped Westwood One become the most popular radio network that streamed entertainment, talk show, sports, and a variety of other programs. Norman Pattiz is also the founder of Courtside Entertainment Group, which deals in production and distribution of high-quality programming.

Norman Pattiz has always been a visionary, and realizing the hidden potential of podcasts; he launched PodcastOne in 2012. He has also served as one of the members of the Broadcasting Board of Governors of the United States of America during the term of Bill Clinton and George Bush Presidency.

World Philanthropist George Soros

Over the last three decades, George Soros has become one of the leading financial contributors to liberal causes throughout the world. He was born in Hungary during a period of authoritarian rule, and his childhood has made a lasting impression on him that continues today. He is a major advocate of open societies that encourage social justice and human rights for all people. The foundation that he began in 1984 in the country of his birth is called “Open Society Foundations”, and it currently operates in over 70 countries.

George Soros immigrated to New York after college, and he succeeded in becoming a multi-billionaire as a financial fund manager. He is known as a master investor, and he has made some of the most famous financial moves in modern times. Probably his most well known financial success was shorting the British pound in 1992. This historical tactic reportedly netted Mr. Soros over one billion dollars, and he secured his reputation as the premier currency trader in the world. Forbes estimates his current net worth at over 25 billion dollars. Read more at Washington Times about George Soros.

Unlike most people in his position, George Soros has chosen to use his wealth for philanthropy around the world. His goal is that the people of the world have the same opportunities that he has benefited from, and he is willing to take a stand on his principles to make his goals a reality. He willingly finances politicians, activist, and causes that he believes will advance his goals. One of his major convictions is that the United States is an institutionally oppressive country, and is a violator of human rights both in other countries as well as at home.

George Soros fights tirelessly for people that cannot fight for themselves. He believes that the United States has a major problem with racial injustice and discrimination. His goal is making sure racial and religious minorities in the United States and around the world are treated with the human rights they deserve. Because of his personal history as an immigrant, he is particularly concerned about the welfare of immigrants. He believes the United States government practices systemic abuses against many of these disenfranchised groups of people.

The majority of the information cited in this article was researched from pieces written in Forbes and from Discover the Networks. It is such a pleasure to read about an individual who is willing to stand up for what he believes in, and he is putting his own money behind such worthy causes. If other powerful people would step up and take a stand for the oppressed like George Soros and the world could be a much better place for all people.

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Lori Senecal’s Success as CP+B’s CEO

Lori Senecal is quickly approaching to stepping down from her position as the Global CEO of CP+B company, at the end of this year. CP+B are a global agency who provides flexibility and quickness for an entrepreneurial start up. Lori worked hard and diligently as a Global CEO since March 2015, where she achieved helping the company to becoming something new. Prior to her CEO position at CP+B, Senecal serviced as the president and CEO of the MCD Partners Network Company, which she continuously supported as she was CEO of CP+B. With much appreciation and recognition to Lori’s leadership, she aided the agency to becoming smarter and more effective with her qualified skills. CP+B’s success has been tremendous under Lori’s global leadership who landed American Airlines in October 2015, which was actually under TM Advertising, who has worked with American Airlines for 25 years. Now that CP+B’s structure has formed successfully, Lori along with Porter is carefully taking the time by making precise and well thought out decisions about the growth of CP+B and its leadership with the next generation group that they are developing. Lori and Porter are preparing and hoping for a well smooth changeover as she plans to retire by the end of this year. More details can be found on Inspirery.

Senecal’s motto, “A great idea is only great if it actually happens. So, for me, it’s really important to be as focused on execution as I am on vision to ensure our plans are tangibly realized,” is a saying that she has stuck through intensely. She has successful accomplished extreme goals as she served as a president, CEO, Chairman and Chief in various fields. Not only did Lori Senecal served as a President and CEO of MCD Partners from September 2014 to March 2015, and is currently Global CEO at CP+B since March 2015, she has also served as the Co-Founder at Tag Ideation from February 2003- July 2007, Global Chief Innovation Officer McCann Worldgroup from February 2006 to July 2007, and President at McCaan NY, McCann Erickson in July 2007 to September 2009. Following that, Senecal became President and CEO at Kirshenbaum Bond Senecal and Partners in September 2009 to March 2012, then Chairman and CEO during March 2012 to September 2014, and Global Executive Chairman during September 2014 to March 2015.

According to Adage, with Senecal specializing in Marketing and Advertising, her skills are also outstanding in creative direction, new business development, and entrepreneurship. Her success in online, mobile, social media and relationship marketing has also been superb. Prior to Senecal’s full success, she obtained her Bachelor degree of Commerce as she studied Marketing and Finannce at McGill University. Lori currently resides in New York City where she is compensated very well for her labor. Senecal’s movement led from her coaching gymnastic days where she learned her true passion of advertising and marketing. Visit Fast Company for details.


Men Of Action

According a recent CNBC news article, Warren Buffett has wagered $1 million in hopes to better investments through numerous top-tier hedge fund executives across the U.S. The year has not ended yet, but it already seems to show the odds increasingly in Buffett’s favor. Only the next eight months will tell.

Opportunities for passive index investments aren’t understood for all their worth. It’s not about being active or passive but rather delivering valuable long-term returns on investments in addition to low costs as a core component for each return according to CNBC. In addition, it’s about time that we challenged this nation’s passive index returns as a safe path to a better retirement.

Timothy Armour on index funds belong on the high shelf, yet they don’t cushion against down market potential pitfalls despite trillions of dollars that flow into passive investments, of only which half of all surveyors were aware of the exposure to 100 percent volatility in losses throughout each market’s turndown. Mr. Buffett also states that performing ahead of the crowd in perilous times is a top factor and skill that any investor can implement if he or she seeks potential long-term growth and continued success.

Timothy Armour is likewise a special man – one well prepared, influential and highly resourceful in the world of investments and finance strategies. As Capital Group Companies’ Chairman and Chief Executive Officer, he is ready for action whenever the need arises. In this line of work, that need usually arises more often than expected.

Read more on Crunchbase

According to Armour:

“The market has signaled, voted and is running with it. These things are huge and profound, and one has to decide whether you believe it…I think it’s real . . . interest rates have been declining pretty much for my whole career, and my guess is that we’ve seen the bottom.”

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The Evolution of an Oversaturated Market

Dry, cracked lips are a huge problem. They are uncomfortable, painful, and not attractive to look at. Until a few years ago, whenever anyone encountered the problem of dry lips, they would first reach for the Chapstick. But, Chapstick is generic and boring. True, it is affordable, convenient and readily available. However, if we are going to use a lip balm product, don’t we want it to be something fun?

That’s where EOS, or Evolution of Smooth comes in. Introduced to the market seven years go, EOS lip balm has managed to surpass the popularity of Chapstick. How did they do it? By creating a product that was visually pleasing, soft to the touch, has a nice smell, and a delectable taste. These balms come in an endless array of flavors, and are offered in fun, egg shaped pods. The soft pastel colors of the pods coordinate with the flavor of the balm.

EOS is primarily marketed toward women. It was by offering this fun, unique product to the market that was most likely to buy it that EOS managed to enter an oversaturated market and rise above the rest. By getting into Wal-Mart and Target stores at about $3.00 each, and offering flavors that are pleasing to all, they managed to become the number one lip balm seller in the market. Women are always looking for fun product that it far from basic. With EOS, they found it. Since celebrities have been photographed using it, it has boosted the popularity even more. Next time you reach for the lip balm, don’t reach for boring and basic. Reach for Evolution of Smooth.

Securus Technologies: Leaders in Customer Satisfaction

Securus Technologies is irrefutably a leading provider for offender technology solutions, based in North America. The company is headquarter in Dallas Texas but has contracts in facilities all over North America. Today, they boast of having contracts with over 3,500 correctional facilities. They also have recorded service to over 1.2 million inmates.



The success of Securus can be attributed to the leadership of Rick Smith, its CEO. He is one leader who cannot tolerate mediocracy in service provision. He has been in the industry for decades and provision of technology solutions is not new to him. He is interested in ensuring that Securus is not only making profits but they are doing so in a meaningful way. He derives satisfaction in seeing that their clients’ needs are met.



Securus is a BBB accredited company, with an A+ rating. This means that they excel in service delivery. It also means that the company is trustworthy and when you ask for referrals in this specific industry, the name Securus will most definitely pop up. Aside from working in the guidelines of BBB, the company has heavily invested in improving their services.



In the recent past, the company invested $650 million to technological innovations. Some of that money went towards building a stately call center. The company testifies that they work hard to develop a new app every other week. The apps all have one function- To aid in crime deterrence.



In a press release that was made by Securus, through PRNewswire, Securus said that they do not blow their own horn when they say that they are the industry leader. Rather, their clients can also attest to this. They released a number of reviews from their customers to confirm that.